Alto prospecting - Overview

Alto prospecting, powered by Sprift, uses real-time property data to highlight the homes most likely to come to market. 

By getting in front of them first, you can then send targeted letter and postcard campaigns directly to potential prospects, helping you win instructions without the legwork.

Setting up the integration

If you want to get set up as a new customer, you'll need to follow the Register interest steps below.

If you're an existing Sprift customer and already pay for Sprift Prospecting (and not just the Sprift core product), we can integrate you with Alto prospecting free of charge. All you need to do is follow the Integrate Alto Prospecting (powered by Sprift) steps below.

1. Click Integrations on the main navigation bar
2. Click the Property Marketing category
3. Below Alto Prospecting (powered by Sprift), click Tell me more
   1. If you're an existing Sprift customer and want to integrate your account with Alto, click Integrate Alto Prospecting (powered by Sprift). Slide the toggle indicating you have an account and select the branches you'd like to activate. Then, click Integrate, at which point your request will be sent
   2. If you're a new customer wanting to get set up with Alto prospecting, click Register interest. Complete the short form and click Submit. An Alto prospecting expert will then contact you to set up a no-obligation chat so you can find out more about it and how it integrates with Alto

To check on the status of your integration request and whether it's activated within Alto, you can view the Tell me more > Integrate page. 

Here, within the Branch integration section, you can view a Sent date alongside the available branches you have access to - this is the date upon which you correctly entered the credentials needed to activate the integration.

What you'll get with
Alto prospecting

• Smarter targeting, better leads - Tap into real-time property data from all major portals to identify homes most likely to come to market - including on-market, off-market, and recently sold properties. Generate more valuations without increasing your marketing budget
• Precision prospecting - Target exactly where you want - right down to individual roads - using postcode level inclusion and exclusion to focus your efforts where they’ll make the biggest impact
• Multi-channel campaigns - Reach potential clients with automated letter and postcard campaigns, personalised to each homeowner and tailored to your brand and goals. Everything is handled for you, from generation to delivery
• Customisable templates - Build campaigns quickly using ready made templates with full editing capabilities to suit your messaging

Click play on the video below for a walkthrough of our prospecting functionality.

Landlord data in Alto prospecting

Alto prospecting extends its powerful, data driven capabilities to the lettings market, helping you identify and engage potential landlords more effectively than ever before.  

Smarter targeting with whole-of-market rental data

Alto prospecting offers comprehensive rental market data, allowing you to leverage over 300 verified data points to pinpoint high-value landlord opportunities.  

• Identify Future Opportunities: See which rental properties are most likely to come to market before other agents do
• Data-Backed Insights: Access live rental listings, historical tenancy data, and property ownership details to ensure accuracy and compliance in your outreach

Dedicated lettings campaign management

The automation tools you rely on have been optimised for the lettings cycle.

• On and Off Market Targeting: Tailor campaigns to target properties currently listed for rent, or those that are off-market but fit your ideal landlord profile
• Success Amplification: Instantly turn your recent successful lets into powerful marketing assets. Use automated campaigns to showcase your track record and build local authority, showing prospective landlords you are the agent to choose in their area

Key Benefits

• Win More Instructions Faster: Get ahead of the competition by proactively identifying and engaging landlords using data-led insights
• Save Time: Automate the entire process - from identifying a target audience to generating and sending personalised mailers - freeing up time to focus on high-value interactions
• Improved ROI: Ensure every marketing pound is spent effectively by focusing highly targeted, data-informed campaigns purely on qualified lettings leads

Automated on-market prospecting

Automated on-market prospecting lets you create rules that automatically trigger property marketing campaigns based on listing status, location, property type, bedrooms, price range and assigned agent.

This helps you keep prospecting activity consistent and timely without manually creating each campaign.

For step-by-step guidance, see Automated on-market prospecting with Alto prospecting.

• Related Help Centre articles that you may find useful.

  Automated on-market prospecting with Alto prospecting

  Alto Intelligence - Overview

• Related e-Learning/video training as part of Alto Skills. Alto Skills offers self-paced digital learning in the form of skills.

  Alto Prospecting - Chaptered Overview