Adding a summary description and key points to a property

After Pricing, the fourth step involved in Pre-marketing of the property is to add or edit a summary description and key points (bullet points) for the property.

The contents of the Description should be the initial property description designed to entice a prospective purchaser to click on the property from listing search results, whereby they will then be shown further information; i.e. rooms/paragraphs.

1. Click Properties on the main navigation bar
2. Select the relevant property from Recent & Favourite Properties
   1. Alternatively, find the property using the Search Properties bar in the top right
3. Properties at any of the following status (Instructed, Available, Let (Marketing), Withdrawn, Suspended) will have a Prepare Property banner at the top of the page. 
   Click Edit below Listing Content to open up the property workflow and land on the Pre-marketing tab
4. The fourth section is Summary and key points. Here, AI can be used to generate a description of the property and highlight key points based on the Property details above. You can add additional details in the Details for AI field to make it more bespoke, or simply click Generate straight away
5. Up to 10 AI generated Key points (bullet points) will be created - you can amend them accordingly or click X to remove individual ones.
   The AI generated summary Description will be below - again you can type to amend it accordingly, or, you can add additional details in the Details for AI field before selecting Generate to refine/highlight key features of your choice that could appeal to potential buyers (such as local schools, mature gardens or transport links)
6. Click Save and close

At a later point (i.e. when the property is set as Available and is being marketed), you can change the summary and key points from the property record, if necessary.

Changing the property summary description

You can either choose to write/rewrite your own, or, use our AI summary generator. 

1. Click Properties on the main navigation bar
2. Select the relevant property from Recent & Favourite Properties
   1. Alternatively, find the property using the Search Properties bar in the top right
3. Click Property on the side menu
4. Click the Summary top tab
   1. You can choose to write/rewrite your own Summary Description (up to a maximum of 2000 characters), or
   2. Use our AI summary generator to generate a summary based on details specified in the Property top tab.
      You can enter some Additional details to highlight key features of your choice that could appeal to potential buyers (such as local schools, mature gardens or transport links), to help create a more customised summary. Then, click Generate summary

Changing the key points (bullet points) for a property

You can change the bullet points which feed through to the bullet point features on portals, brochures and window cards.  

1. Click Properties on the main navigation bar
2. Select the relevant property from Recent & Favourite Properties
   1. Alternatively, find the property using the Search Properties bar in the top right
3. Click Rooms on the side menu
4. Click the Bullets top tab
5. Amend the Bullet Points in the respective fields
6. Click Save