Manage compliant rent reviews with MarketRent

Alto has integrated with MarketRent, a platform built to help letting agents run structured, evidence-led rent reviews under the Renters' Rights Act.

By integrating with Alto, MarketRent pulls in the property, tenancy and rent details needed to run a rent review, so your team can prepare evidence, manage landlord and tenant communications, generate the relevant notices (including Section 13/Form 4A) and keep a clear audit trail. This reduces manual data entry and helps you run clearer, fairer and more defensible reviews across your portfolio, with Alto remaining your single source of truth.

What are the benefits of using MarketRent?

• A structured, repeatable process - Run every rent review the same structured, evidence-led way, so each one follows a consistent process regardless of which team member manages it
• Faster, evidence led proposals - Prepare comparable evidence packs to support each proposed rent increase, helping you put forward reviews that are better evidenced and easier to defend
• Section 13/Form 4A workflow - Follow the required steps and generate the relevant notices, helping you operationalise the Section 13 process consistently across your portfolio
• Full visibility across every review - Track proposals, landlord approvals, tenant responses and negotiations in one place, with clear status visibility across every active review
• Landlord and tenant access - Manage landlord and tenant communications through the workflow, keeping everyone informed and the review moving forward
• Less admin and fewer errors - Pull Alto property and tenancy data straight into each review, reducing rekeying and avoidable errors while keeping your CRM up to date

Setting up the integration

If you would like to request access, whether you're an existing MarketRent customer or if you want to get set up as a new customer:

1. Click Integrations on the main navigation bar
2. Click the Property Management category
3. Below MarketRent, click Tell me more
   1. If you're an existing MarketRent customer and want to integrate your account with Alto, click Integrate MarketRent. Slide the toggle indicating you have an account and select the branches you'd like to activate. Then, click Integrate, at which point your request will be sent
   2. If you're a new customer wanting to get set up with MarketRent, click Register interest. Complete the short form and click Submit. MarketRent will then contact you to set up a no-obligation chat so you can find out more about them and how they integrate with Alto

To check on the status of your integration request and whether it's activated within Alto, you can view the Tell me more > Integrate page. 

Here, within the Branch integration section, you can view a Sent date alongside the available branches you have access to - this is the date upon which an activation email was sent to the partner.

How does the integration work?

MarketRent integrates with Alto to pull in the property, tenancy and rent details needed to run a structured rent review.

From Alto, MarketRent receives the property, tenancy and rent information required to start a review. This reduces manual data entry and gives your team an accurate starting point for each review, without rekeying details that already exist in Alto.

MarketRent then guides your team through the rent review process - preparing comparable evidence, managing landlord and tenant communications, generating the relevant notices (including Section 13/Form 4A) and recording each step so there is a clear audit trail from proposal through to outcome.

This allows your team to continue working in Alto while MarketRent provides a structured workflow for running reviews, tracking negotiations and keeping a defensible record of how each review was prepared, evidenced and communicated.

What this means day-to-day

Rent reviews follow the same structured process every time, rather than being managed across spreadsheets, inboxes and individual team members. Because the property and tenancy data comes straight from Alto, there is less rekeying and fewer avoidable errors at the start of each review.

With proposals, approvals, tenant responses and negotiations tracked in one place, your team can see the status of every active review at a glance and keep each one moving, while retaining a clear record should a proposed increase be challenged.

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